By 2019, the US food hall marketplace will have more than doubled in size in just four years and Europe who already has over 100 food halls dotted across it has double that figure in the pipeline. As with all trends, not every one of these food halls will succeed and reach business sustainability however, the past and present show that the food hall which aims to embrace the community it is in, model its masterplan based on the new consumer and provide top-tier food options based on quality as well as reputation are and will be placed in an advantageous position in Today's food and hospitality marketplace.
Restaurant management platform, SevenRooms has been exploring the shift in consumer needs when it comes to dining out and the results have just come through in their recent report “Turning a Meal Into an Experience” to define exactly what hospitality can focus on to gain customer loyalty. With the focus shifting from food alone to an all-encompassing experience, understanding the key points that enhance or deflate an experience are key. Interestingly enough, a large part of the results can be applied to not only to the hospitality industry but the retail and entertainment industries also who are seeking to provide that ‘value-add’ - the experience, that cannot be found online. From making a space atmospheric to using a customer’s name, here’s what you can take home from the report:
With every competitor in the market now understanding that an ‘experience’ is now a minimum expectation, creating a design concept or precinct design that is outstanding on an experiential level, can be challenging. How will customers remember your food and beverage offer from the next? We have eight recommendations that will help to create an elevated experience using interior design as the primary tool. By elevating the design of your interior space using some or all of these recommendations, you can create the best environment for memories and customer loyalty time and time again.
According to The NPD Group’s latest market research, brunch is currently the most popular day-part for not only full service restaurants (FSR) but quick service restaurants (QSR) and retail as well with it experiencing a 12% visit growth across all sectors in 2017. And a similar trend is being experienced globally with more people looking up places to eat brunch on Google than ever before. What makes this day-part so appealing to our emerging population?
Tapping into the customer’s need for experience is a relevant part of all retail and luckily for the food and hospitality industry, giving that to them is not difficult to do with dining and eating being an experience in itself. However, as the industry grows and businesses continue to compete for customer spend it is important that developers and retail masterplanners continually develop the experience they are offering to continue enticing the customer and fulfil their want to spend on more than just a sandwich wrapped in paper. Here are just four simple ways in which food precincts and operators within developments around the world are delivering on an experiential level.