Data Analysis

It’s About Data, Not Demographics: How food operators can take the personalised approach to understanding their customer

It’s About Data, Not Demographics: How food operators can take the personalised approach to understanding their customer

Technology has transformed drastically since Future Food first set out on a mission to create customer-centric food precincts. Back then, we had access to large chunks of information explaining demographic groups such age, sex and ethnicity that would assist us in creating hospitality spaces designed for our project’s identified users. Demographics were the starting point however, nowadays as people become more connected and groups become less defined, demographics may not be the most useful tool to go off anymore. 

Eating Out in Australia: 2017 in Review​​​​​​​

Eating Out in Australia: 2017 in Review​​​​​​​

It’s one thing to say that the food and beverage industry has continued to grow but it’s another to back it up with data. Intermedia have released their annual market research report exploring the spend, behaviour and preference of the Australian population when it comes to eating out. Continue reading to learn just what Australians got up to last when they went out to eat, dine and enjoy. 

Converting Customers into Dollars and Achieving Maximum Gains

Converting Customers into Dollars and Achieving Maximum Gains

Performance tracking informs how you’re tracking and where you need to adjust to ensure you continue tracking successfully. When resources and structures required to implement performance tracking are not allocated, whether you’re a single operator or entire food precinct, it becomes very difficult for there to be any analysis done and therefore, any developments to be made. With the food and beverage industry being a highly competitive marketplace, it’s in everyone’s best interest to incorporate routine performance tracking to ensure you’re meeting your customer wants and needs and therefore improving your ability to meet your business targets. Continue reading to learn how small, informed improvements across multiple operators in a precinct can bring about gains in the millions for your precinct.