Data

Make a Moment of It: Be the Experience Diners and Shoppers Want to Buy

Make a Moment of It: Be the Experience Diners and Shoppers Want to Buy

Restaurant management platform, SevenRooms has been exploring the shift in consumer needs when it comes to dining out and the results have just come through in their recent report “Turning a Meal Into an Experience” to define exactly what hospitality can focus on to gain customer loyalty. With the focus shifting from food alone to an all-encompassing experience, understanding the key points that enhance or deflate an experience are key. Interestingly enough, a large part of the results can be applied to not only to the hospitality industry but the retail and entertainment industries also who are seeking to provide that ‘value-add’ - the experience, that cannot be found online. From making a space atmospheric to using a customer’s name, here’s what you can take home from the report: 

It’s About Data, Not Demographics: How food operators can take the personalised approach to understanding their customer

It’s About Data, Not Demographics: How food operators can take the personalised approach to understanding their customer

Technology has transformed drastically since Future Food first set out on a mission to create customer-centric food precincts. Back then, we had access to large chunks of information explaining demographic groups such age, sex and ethnicity that would assist us in creating hospitality spaces designed for our project’s identified users. Demographics were the starting point however, nowadays as people become more connected and groups become less defined, demographics may not be the most useful tool to go off anymore. 

The Global Food and Beverage Market in 2017

The Global Food and Beverage Market in 2017

Around the globe, the food and beverage markets is growing with reasons for and rate of growth varying dependant on the region whether it's The Middle East and Africa, The Americas, Europe and Asia Pacific. These variations come from changes in lifestyle situations, cultural shifts and the economic status of each region however, one thing that does not vary between regions is that the food and beverage market is attracting bigger spends from consumers in each region than ever before. We've put together a brief snapshot of how the global food and beverage market looks today as determined by Cushman & Wakefield's market report for 2017 as well as discuss what the future growth of food and beverage holds for regions around the world.