Restaurant management platform, SevenRooms has been exploring the shift in consumer needs when it comes to dining out and the results have just come through in their recent report “Turning a Meal Into an Experience” to define exactly what hospitality can focus on to gain customer loyalty. With the focus shifting from food alone to an all-encompassing experience, understanding the key points that enhance or deflate an experience are key. Interestingly enough, a large part of the results can be applied to not only to the hospitality industry but the retail and entertainment industries also who are seeking to provide that ‘value-add’ - the experience, that cannot be found online. From making a space atmospheric to using a customer’s name, here’s what you can take home from the report:
Francis Loughran, founder and managing director of Future Food, foresees more beautiful cafes and restaurants in our malls and high streets as operators move beyond just food and focus on design-driven spaces and genuine customer service. Read Future Food's ten predictions for food, beverage and hospitality trends that will surface in 2018.
Food and hospitality isn’t technology-proof. It may be less susceptible to the disruption that it has caused retail however, food and beverage businesses need to balance themselves on a fine line to ensure that they are giving their customer the most seamless transaction possible using the technology that people refer to on a daily basis (i.e Apple Pay, online ordering services, review websites) without losing that human factor of hospitality, a major component of a memorable experience.
Last week, Future Food’s Managing Director, Francis Loughran joined a group of industry experts in Bangkok to speak at the International Council of Shopping Centers’ event, RECon Asia Pacific. RECon is the largest global gathering of real estate professionals under one roof, with more than a thousand of the world’s leading developers, owners, retailers and more attending the three day event. Find out the key insights Francis discussed at the conference and how food will shape the future of malls around the globe.