We are seeing a development of food strategies that optimise the food experience for the people using public or private spaces whether it be customers of an art centre, students of a university or employees at an institution. Our focus on these projects is the activation, connection and engagement of the food in these spaces to enhance the overall cultural and learning experience of the user as well as improve business performance.
Whilst the hospitality industry might be protected from the impact of technology, it is still important that we are across how consumers are using technology as it plays a major role in how customers are making their decision on where and what they spend their food dollars on.
The Digital Foodscape is the language of Millennials (the foodie generation) and Gen Z (the MasterChef generation). They read menus on their phones, choose items based on the photos they’ve seen and share their experiences with friends via their own social media platforms.
Do you or your operators run a loyalty program? If not, it might be time to consider it. Recent research conducted by Nielsen has shown that loyalty programs can increase frequency of visits and customer spend, two major goals when building a successful food and beverage precinct or developing a new F&B concept.