Food within institutions and companies has gained little airtime in the past when it was provided as an afterthought or company cafes were placed as a space filler, gaining business by default due to workers passing through. Nowadays we are seeing a growing body of institutions and companies who are incorporating food into their business strategy as a way of living up to their ethos. This is because food has and will continue to become an integral part of our lives as it is not only a necessity to us to have but the hospitality of food is a powerful way to stand by values if you provide it based on building relationships, supporting wellbeing and choosing brands/offers which align with your core values. Here are three major ways in which a hospitality strategy can be a part of your core values.
According to The NPD Group’s latest market research, brunch is currently the most popular day-part for not only full service restaurants (FSR) but quick service restaurants (QSR) and retail as well with it experiencing a 12% visit growth across all sectors in 2017. And a similar trend is being experienced globally with more people looking up places to eat brunch on Google than ever before. What makes this day-part so appealing to our emerging population?