For the Millennials, it was “is it organic?” but for Generation Y and Generation Z, the big question on their lips is “is your business ethical?”. These up and coming generations care for not only the food they consume on an individual level, but the supply chain in which it came through to get there and what happens afterwards. With these generations moving into the spending seat and favouring food purchases over many other categories, how can your hospitality business ensure it upholds ethical standards that not only win the hearts of these customers but gives back to the community it services? We’ve got three ways for you to get started.
Food and hospitality isn’t technology-proof. It may be less susceptible to the disruption that it has caused retail however, food and beverage businesses need to balance themselves on a fine line to ensure that they are giving their customer the most seamless transaction possible using the technology that people refer to on a daily basis (i.e Apple Pay, online ordering services, review websites) without losing that human factor of hospitality, a major component of a memorable experience.
Whilst it is easy to say what good a food precinct can do, an important part of our project delivery is to ensure that the precincts we deliver overcome major operational challenges that come with having food and beverage outlets operating in the space. We’ve listed 4 major operational challenges that are specific to a food and beverage precinct and must be addressed to ensure operational and business efficiency
Analysing your target customer is step one to providing a curated and strategic food and beverage masterplan. The Future Food model to masterplanning is customer-centric meaning our team work to understand and intricately assess just who uses the space in order to create a set of food and beverage concepts that satisfy everyone’s wants and needs.
We’ve put together a quick guide to show you the different types of concepts, who uses them and how this looks in reality with examples given from one of our recent retail projects at Chadstone Shopping Centre in Melbourne, Australia.
Whether your precinct is part of a transport hub, retail centre, arts centre or business park, a good strike rate remains a key part of a highly successful and sustainable food offer as well as overall development with food and hospitality being a major drawcard and anchor for centres and spaces around the world. We’ve put together our quick checklist for what it takes to get your customers using all parts of the precinct, time and time again.