Throughout our blogs, we’ve touched on a number of the factors that will get a customer to choose your business over another. They include things like visual appeal, marketing and loyalty programs but a big factor for many customers nowadays is sustainability - where food comes from, how it is prepared, how many miles it traveled to get to the plate and what happens with the leftovers. Consumers regularly factor sustainability into purchasing decisions with up to a third of consumers buying from brands based on their social and environmental impact.