OCTOBER 2025 | GREAT OCEAN ROAD, VICTORIA
The Twelve Apostles Visitor Experience Centre
Food & Hospitality Opportunity
TENDER NOW CLOSED
This iconic food and hospitality opportunity at The Twelve Apostles, one of Australia’s globally-renowned tourism sites (visited by over 2 million people each year), is now open to market.
The Twelve Apostles Precinct Redevelopment project is set to elevate the Great Ocean Road icon even further onto the world stage, creating an immersive and memorable visitor experience. Central to this transformation is the new Visitor Experience Centre (VEC), which will feature retail, exhibition spaces, F&B spaces, a rooftop lookout with breathtaking views and a Welcome Garden celebrating Eastern Maar cultural heritage.
Food & Hospitality Opportunity
The F&B opportunity at the VEC includes two permanent spaces and allowance for pop-up concept options during peak periods. The permanent facilities (warm shell) are a kiosk (55sqm) facing into the Welcome Garden; and the main F&B tenancy (421sqm) inside the VEC, proposed to be licenced and include an additional area for an alfresco deck. Food and hospitality on this scale will be new to the Twelve Apostles experience and will need to provide a high level of convenience, customer-centric service and benchmark quality of food and beverage for a major tourist destination.
With construction started, we are now seeking interest from food and beverage operators and hospitality groups eager to be part of a new and exciting chapter for the Twelve Apostles tourist destination. The VEC is scheduled for practical completion in late 2026 and warm shell handover no later than July 2026.
The Food & Hospitality Vision
Approachable, appealing & energising F&B that resonates with visitors, enhancing the Twelve Apostles journey and cultivating an envious reputation that becomes an essential part of the visitor experience.
Customer-centric and intuitive service with digital & human touchpoints, empowering visitors to effortlessly navigate through a range of counter service, grab & go & made to order options.
Visitors will be left with memorable hospitality moments showcasing the Great Ocean Road, amplified through a signature food experience that Twelve Apostles becomes famous for!
The Twelve Apostles Precinct Redevelopment
The Twelve Apostles Precinct Redevelopment, funded by the Australian and Victorian Governments through the Geelong City Deal, will deliver a world-class Visitor Experience Centre which will change how visitors experience the region. The project will improve access to some of Australia’s greatest natural attractions, while protecting this special coastal environment.
The Visitor Experience Centre will provide a gateway to Victoria’s stunning southern coastline and safe access to one of the most visited natural landmarks in Australia. Investment in this project will support domestic and international visitation and encourage people to stay longer – supporting local businesses and jobs.
The $126 million project is being delivered by Development Victoria on behalf of Regional Development Victoria and will be operated by the Great Ocean Road Coast and Parks Authority.
This Request for Tender is NOW CLOSED.
Submissions for this landmark opportunity must be received by 5pm Friday 19 December 2025 (AEDT).
Read more about the project at Development Victoria
Renders are for illustration purposes only
We acknowledge and respect the separate and distinct Eastern Maar and Wadawurrung Peoples as the Traditional Owners of the Great Ocean Road’s land, waters, seas and skies and acknowledge their cultural knowledge that has led to sustainable practices and has cared for Country over tens of thousands of years. We honour Elders past and present and express gratitude for their sharing of wisdom that has ensured the continuation of Culture and Traditional practices.
We are committed to genuinely partner and meaningfully build relationships that reflect self-determination and enable us to work together with Traditional Owners and Aboriginal communities to support the protection of Country, the maintenance of spiritual and cultural practices, and together deliver on their broader aspirations in the 21st century and beyond.