OUR PROJECTS
Sydney Airport
Sydney
Sydney Airport Terminal 3 provided an opportunity to reposition a dated and underperforming F&B precinct into a contemporary, high performing hospitality environment. Future Food led the Leasing Strategy Review and F&B opportunity assessment, placing hospitality strategy at the centre of the redevelopment conversation. Our role was to ensure F&B was not treated as an afterthought, but as a core commercial and experiential driver capable of elevating customer satisfaction, strengthening brand perception and increasing revenue performance.
Scheme and Leasing Strategy Review & Recommendations, F&B Mix Recommendations
Future Food’s methodology combined passenger behaviour analysis, trading performance review and spatial assessment to shape a commercially grounded and customer led strategy. Understanding peak travel periods and short dwell times, we prioritised formats that align with speed, efficiency and portability. Historic performance reinforced the strength of specialty coffee and sushi, both high productivity categories that respond to time poor travellers seeking quality and convenience. This insight formed the backbone of the recommended mix, with grab and go, bar style seating and flexible quick service formats positioned as critical revenue generators.
Beyond product, Future Food examined seating density, flow and spatial efficiency. Airports demand more generous circulation allowances due to luggage and rolling occupancy, and our modelling demonstrated the importance of adaptable seating configurations that improve efficiency without compromising comfort. We recommended increasing solo and high bar seating, protecting clear circulation paths and designing tenancies with inbuilt flexibility to respond to future growth. Importantly, we positioned seating not simply as a capacity exercise, but as a strategic tool to influence turnover, strike rate and overall spend per head.
In reviewing the proposed brand mix, Future Food identified both strengths and opportunities. Recognisable local brands contributed authenticity and sense of place, however the mix required greater differentiation and stronger alignment to peak trading periods.
Central to our recommendations was the ambition to transform T3 into more than a transit food court. Future Food articulated a vision for a curated, flexible and future ready F&B environment that captures breakfast and evening peaks, attracts lounge guests into paid offers and balances premium and value propositions. By anchoring the redevelopment in data led insights and hospitality first thinking, Future Food positioned the T3 F&B strategy as a benchmark approach for modern Australian airport dining.
