Future Food’s master planning work on the Starfield Cheongna Mall in Seoul has required Consultants Allan Forsdick and Francis Loughran to spend considerable time in Seoul over the past year. This is the third mall Future Food have Masterplanned for Shinsegae and the senior team at Future Food are very familiar with the culinary diversity and delights of food across Korea and in particularly in Seoul.
Future Food were brought onto the Shinsegae Starfield project as the principal hospitality masterplanners to work alongside owners, Shinsegae Property and Taubmans Asia. With an investment price tag of $1.3 billion, the scale of this project is one of the the biggest Korea has seen. See how Future Food tackled this project to deliver a world class dining experience to suit the elevated retail and entertainment offer at Shinsegae Starfield, Hanam.