Future Food were brought onto the Shinsegae Starfield project as the principal hospitality masterplanners to work alongside owners, Shinsegae Property and Taubmans Asia. With an investment price tag of $1.3 billion, the scale of this project is one of the the biggest Korea has seen. See how Future Food tackled this project to deliver a world class dining experience to suit the elevated retail and entertainment offer at Shinsegae Starfield, Hanam.
Strategic masterplanning is a central component of a city’s or shopping centre’s night time economy. With successful application and maintenance of a evening-inclusive masterplan within centres, developments or other mixed-use sites, there is major potential to maximise sales and subsequently, optimise rental rates.So, what are the key elements that are required to developing the experience and food and hospitality offer to create successful night time trade?
Rocking up to sporting events, including the Australian Open, in years gone by has been little more than a spectator experience as you watch the top tennis players battle it out on the court. But times have changed and now it’s not only the top tennis players taking centre court. Some of the world’s best chefs are setting up shop this year to make the Open a sporting event like no other.
Cover image credit - Michelle Jarni for The Urban List