NH Architecture is one of Melbourne’s leading architecture studios and currently they are working on a number of retail precincts where food and hospitality are central to the development. Having partnered with Future Food on a number of projects over the years, we sat down with NH’s Managing Director, Roger Nelson, to talk about his view on food and design and what is considered by an architect when a hospitality precinct is being developed.
With every competitor in the market now understanding that an ‘experience’ is now a minimum expectation, creating a design concept or precinct design that is outstanding on an experiential level, can be challenging. How will customers remember your food and beverage offer from the next? We have eight recommendations that will help to create an elevated experience using interior design as the primary tool. By elevating the design of your interior space using some or all of these recommendations, you can create the best environment for memories and customer loyalty time and time again.
At the inception, a shopping mall was a simply structured space that provided a one-stop-shop for household commodities and other retail items. Today, the function, design and overall purpose of the shopping mall as vastly changed. Walk through the evolution of the shopping mall, from what it has been to what it is now and what it will be in the future.
The successful centres around the globe are focussing on three key components. One point that we cannot express enough is that what was once a stock-standard formula for creating a mall that satisfied is no longer. Every community, every customer, every space in a different suburb, city or country demands something different and knowing exactly what that is is pivotal to the development and success of a centre. However, these three components are proving to be a common thread in the malls that are standing out from the crowd and defining them as ‘more than just a mall’.