Recent research by Deloitte on quick service (QSR) and fast casual restaurants shows that there are some very particular factors that make it easy for a person to choose a menu, spend more and return again and again and these factors will be some of the keys to future success for food and beverage outlets. Here are 5 key facts found in the research that customers want from their QSR’s and fast casual restaurants into the future
Throughout our blogs, we’ve touched on a number of the factors that will get a customer to choose your business over another. They include things like visual appeal, marketing and loyalty programs but a big factor for many customers nowadays is sustainability - where food comes from, how it is prepared, how many miles it traveled to get to the plate and what happens with the leftovers. Consumers regularly factor sustainability into purchasing decisions with up to a third of consumers buying from brands based on their social and environmental impact.
The team at Future Food have worked in India for many years. Our work has required us to visit my cities including Delhi, Channai and Bangalore. One city has stood out in culinary terms and that city is Mumbai. Last month, Francis Loughran spent three days in Mumbai as part of a research trip to look at food and placemaking for a new project in the heart of Mumbai’s business hub, Bandra Kurla. Here is the city as he experienced it, in all it's food glory.
It is believed that up to 35% of all food sales are generated form impulse purchases and this rises to 45% in some countries in Asia. But what does this have to do with the design of your space? Purchase paths are key to gaining these transactions within a precinct and it all comes down to the way a space is designed to allow customers to walk through, seek out and purchase with ease and sometimes without even thinking.
Shopping centres are becoming community spaces as opposed to the traditional shopping hub they once were. These spaces are purpose built for people to meet, eat and be entertained in, The industry has the opportunity to create developments that are usable and desirable to the modern customer. Our customers now have the world of shopping in the palm of their hands and hence are looking for that differentiating factor from the spaces they visit. To support this transition, food and entertainment within these spaces has and will continue to grow as an asset category as they provide the point-of-difference (POD), the customer experience and memorable hospitality that cannot be found on the web.