CHerrywood Town Centre

Dublin, Ireland

Edinburgh St James shopping centre F&B masterplanning services

A new retail-focused Town Centre, with over 70,000 sqm of space, will be Cherrywood’s beating heart which prides itself on the modern philosophy of work, study, live and play all in better communities. With an expected population of 30,000 residents for this new hub, Future Food were engaged to develop a future-proof lifestyle mix of food and hospitality aimed at appealing to a wide range of market segments to support Cherrywood’s community-based philosophy. Combing local knowledge with a competitive area review to define the competition and local food and beverage benchmarks, Future Food used a 2023 strategy that not only determined the sustainable volumes for 2020, but forecasted the demand and mix for 2023 and beyond as the new town centre stabilises and matures in MAT and GLA terms.

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