Last week, I wrote about authenticity – how customers are looking for an authentic and positive food and beverage experience. This leads to the simple conclusion about the Business of Food: Retailers can only maximise sales and generate profit if the product is great. Sales are driven by satisfaction.
“Real insights lie beyond surface impressions”
Francis Loughran, Managing Director. Future Food
Food and hospitality has evolved into much more than just eating, it has become part of our customers’ lives and the communities in which we serve it
This is an exciting time to be part of the Food and Hospitality industry. Increased focus on eating and drinking from the media, customers and landlords means that innovation, competition and choice have never been higher.
In thinking about where we have been over the last 12 months and where we feel that the next year will take us, Future Food has distilled our observations into a few broad categories.
THE FUTURE OF FOOD IN SHOPPING CENTRES IS BRIGHT AS IT IS BUILT UPON FOOD AND DESIGN IN NEW URBAN SPACES AND PLACES
Small, Medium and Large shopping centres and precincts - Each must seize their food and hospitality opportunity and plan for success. No mall, retail centre or mixed-use development, can afford not to offer great food and service. The simplest café or food truck can offer great food, coffee and snacks thereby generating rental income for the landlord and a profit for the operator. It is all about positioning, professionalism, people and profitability regardless of size and location.