The successful centres around the globe are focussing on three key components. One point that we cannot express enough is that what was once a stock-standard formula for creating a mall that satisfied is no longer. Every community, every customer, every space in a different suburb, city or country demands something different and knowing exactly what that is is pivotal to the development and success of a centre. However, these three components are proving to be a common thread in the malls that are standing out from the crowd and defining them as ‘more than just a mall’.
The Eat Drink Design Awards are an annual event celebrating innovation and excellence in the design of hospitality premises of all scales and types, retail environments for the sale of food and beverages and visual identities for both. We’ve selected our favourites from each category within our hometown of Melbourne (plus one outlier we couldn't pass). Some we’ve tried, others are on the top of the list but all-in-all these are the places that are paving the way for great design in the hospitality category.
How good menu design can persuade your customers to buy more
As a consumer, whether we like it or not, psychology has been used to determine the way we create and angle marketing and as we focus more on the customer, understanding the psychology of these people is a key part of business success. As an operator, there are many ways we can use this to our advantage to maximise sales opportunities and profit margins and increase customer satisfaction as well as return visitation.
We took five with Caroline Beresford of Caroline Beresford Design in Sydney to talk about the way in which interior design can enhance a hospitality concept and makes up such a large and important part of an overall hospitality business strategy.