Gaining appeal and setting the mood of food and beverage outlets means engaging the customers eye with purposeful visual cues from ambient lighting to consistent and bold branding. We want to explore the use of lighting techniques and graphic design in hospitality and how these harmonise with a food and beverage outlet’s offering to complete the look and feel of the place.
Designing Your Front of House, Back of House and Counter Spaces for Maximum Sales Potential
The way a customer rates a place is not on the size or scale of the shop, it is how immersive and experiential the environment is and how it compliments the food offering - food and design need to work in harmony which means operational efficiencies and ergonomic design need to be implemented perfectly. Let’s delve deeper into the key considerations of a concept to ensure functionality meets clever and creative design.
How Millennials Want to Spend Their F&B Dollars
44% of the money Millennials spend on food goes towards buying food when they’re out and about or ordering take away. However, when it comes to what they want to spend their money on, market research has shown that they are looking for something very specific when it comes to their food experience they invest in. Here are the 5 key things Millennials want and will lead to gaining and retaining their business if you provide them.
4 Ways You Can Continue Creating a Better Customer Experience
Keeping an eye on the experience you’re delivering to your customers is necessary to ensure you’re still doing a good job. Staff can quickly drop their standards, customers can adjust their wants and needs or centre management can change hands - all of which can lead to a change in the customer experience or what the customer expects from their time with you. This is why it’s important to monitor how you’re doing and continue to implement strategies to elevate the F&B experience. Here are four tips to ensure you continue to improve the customer experience to give them more and more of what they want to ultimately better your business.
Melbourne’s Latest Vegan Concept, The Alley is Landing
The Alley, a plant-based eatery is about to open on St Kilda Road in Melbourne. It will be serving up 100% vegan food in a fast and casual environment, something we haven’t seen too much of in plant-based F&B offers to date. The menu is going to consist of burgers made in-house, pastas, cold-pressed juices, baked treats and other vegan sweets with burgers being filled with pulled jackfruit instead of pulled pork and ice cream made from coconut milk instead of dairy. Read more to find out exactly what it is about this concept that makes us tick.




