Business

The Psychology of Menu Design

The Psychology of Menu Design

How good menu design can persuade your customers to buy more

As a consumer, whether we like it or not, psychology has been used to determine the way we create and angle marketing and as we focus more on the customer, understanding the psychology of these people is a key part of business success. As an operator, there are many ways we can use this to our advantage to maximise sales opportunities and profit margins and increase customer satisfaction as well as return visitation.

The Art of Placemaking in Hospitality

The Art of Placemaking in Hospitality

Turning a space into a place is about providing an area of social congregation. Food and beverage planning is imperative to this however, the design that contributes its textures and layers to the space needs to be equally as inspiring and aspirational to ensure that customers want to stay in the space and return time and time again. 

The Future of Quick Service Restaurants

The Future of Quick Service Restaurants

Recent research by Deloitte on quick service (QSR) and fast casual restaurants shows that there are some very particular factors that make it easy for a person to choose a menu, spend more and return again and again and these factors will be some of the keys to future success for food and beverage outlets. Here are 5 key facts found in the research that customers want from their QSR’s and fast casual restaurants into the future

8 Ways to Be the Most Sustainable Restaurant in the World

8 Ways to Be the Most Sustainable Restaurant in the World

Throughout our blogs, we’ve touched on a number of the factors that will get a customer to choose your business over another. They include things like visual appeal, marketing and loyalty programs but a big factor for many customers nowadays is sustainability - where food comes from, how it is prepared, how many miles it traveled to get to the plate and what happens with the leftovers. Consumers regularly factor sustainability into purchasing decisions with up to a third of consumers buying from brands based on their social and environmental impact.

How Hospitality and the Customer Experience are Revolutionising our Retail Precincts

How Hospitality and the Customer Experience are Revolutionising our Retail Precincts

Shopping centres are becoming community spaces as opposed to the traditional shopping hub they once were. These spaces are purpose built for people to meet, eat and be entertained in, The industry has the opportunity to create developments that are usable and desirable to the modern customer. Our customers now have the world of shopping in the palm of their hands and hence are looking for that differentiating factor from the spaces they visit. To support this transition, food and entertainment within these spaces has and will continue to grow as an asset category as they provide the point-of-difference (POD), the customer experience and memorable hospitality that cannot be found on the web.