While the ever changing and increasingly demanding customer wants and needs grow, it is crucial to understand principles that constitute successful hospitality and how these affect F&B master planning. Furthermore, with expenditure within the cafe and restaurant category on the rise, developers and operators need to refocus and invest in the planning and development of their F&B precincts to ensure they provide their customers with what they want and need, now and in the future. How do you do that? The customer experience and providing hospitality is the key.