Smart Casual

Who is Your Target Customer? A customer-centric guide to creating a food and beverage mix that works for your visitors

Who is Your Target Customer? A customer-centric guide to creating a food and beverage mix that works for your visitors

Analysing your target customer is step one to providing a curated and strategic food and beverage masterplan. The Future Food model to masterplanning is customer-centric meaning our team work to understand and intricately assess just who uses the space in order to create a set of food and beverage concepts that satisfy everyone’s wants and needs.

We’ve put together a quick guide to show you the different types of concepts, who uses them and how this looks in reality with examples given from one of our recent retail projects at Chadstone Shopping Centre in Melbourne, Australia.

4 Food and Beverage Basics for Mixed-Use Developments

4 Food and Beverage Basics for Mixed-Use Developments

Last week’s post introduced mixed-use developments to our readers including what they are and what makes them appealing to the modern person. With people wanting a more centralised life, the mixed-use development is perfect for those seeking to live, work and play in the same space as it satisfies the convenience factor, the liveability factor and the need for social connection with ease. 

So what do you put in a mixed-use development? What food and beverage outlets would make it a convenient, liveable and social building? We’ve put together a basic outline of what could go into these developments to ensure it meets success status for both the asset owner and the customer using it. 

Fancy Fast Food: The Concepts That are Bridging the Gap Between Fast Food and Fine Dining

Fancy Fast Food: The Concepts That are Bridging the Gap Between Fast Food and Fine Dining

Fine dining has been evolving in the hospitality world lately and it’s not doing it in the direction of becoming more ‘fine’ in its accessibility but it’s actually evolving into the fast food category meaning people are able to get their hands on high quality food, quickly in many more retail precincts around the world. Fast ‘fine’ food is elevating the way people see food in these precincts and is allowing people to make good food choices without having to think too hard at all.

The Unique Selling Point: How to Stand Out from the Crowd

The Unique Selling Point: How to Stand Out from the Crowd

Your unique selling point or USP is your selling proposition. It is what defines your centre or development’s unique position in the market and contributes to achieving the desired ‘destination’ status that asset holders should be striving for today. At the end of the day, every centre or precinct wants to be known and wants to be famous. This is why your USP is so important to the success of centres today.