To our clients and associates, thank you for another bumper year. May 2018 be a year full of success for each one of you. From myself and all the team at Future Food, best wishes of the Season.
Today’s world of eating out and retail food is changing fast. An ever-increasing growth in vegetarian and vegan food choices reflects how we as a global-community feel about the future of food and saving our planet one meal at a time.
Customer and industry trends identified in the 2019 Eating Out in Australia report, highlight a disconnect between the perspective of both customers and operators. Yet it also offers some magnificent insights in staying relevant and thrive in what has always been a competitive market.
Let’s start by looking at the key industry concerns.
“Real insights lie beyond surface impressions”
Francis Loughran, Managing Director. Future Food
Food and hospitality has evolved into much more than just eating, it has become part of our customers’ lives and the communities in which we serve it
This is an exciting time to be part of the Food and Hospitality industry. Increased focus on eating and drinking from the media, customers and landlords means that innovation, competition and choice have never been higher.
In thinking about where we have been over the last 12 months and where we feel that the next year will take us, Future Food has distilled our observations into a few broad categories.
Restaurant management platform, SevenRooms has been exploring the shift in consumer needs when it comes to dining out and the results have just come through in their recent report “Turning a Meal Into an Experience” to define exactly what hospitality can focus on to gain customer loyalty. With the focus shifting from food alone to an all-encompassing experience, understanding the key points that enhance or deflate an experience are key. Interestingly enough, a large part of the results can be applied to not only to the hospitality industry but the retail and entertainment industries also who are seeking to provide that ‘value-add’ - the experience, that cannot be found online. From making a space atmospheric to using a customer’s name, here’s what you can take home from the report:
With every competitor in the market now understanding that an ‘experience’ is now a minimum expectation, creating a design concept or precinct design that is outstanding on an experiential level, can be challenging. How will customers remember your food and beverage offer from the next? We have eight recommendations that will help to create an elevated experience using interior design as the primary tool. By elevating the design of your interior space using some or all of these recommendations, you can create the best environment for memories and customer loyalty time and time again.