Consultant

Who is Your Target Customer? A customer-centric guide to creating a food and beverage mix that works for your visitors

Who is Your Target Customer? A customer-centric guide to creating a food and beverage mix that works for your visitors

Analysing your target customer is step one to providing a curated and strategic food and beverage masterplan. The Future Food model to masterplanning is customer-centric meaning our team work to understand and intricately assess just who uses the space in order to create a set of food and beverage concepts that satisfy everyone’s wants and needs.

We’ve put together a quick guide to show you the different types of concepts, who uses them and how this looks in reality with examples given from one of our recent retail projects at Chadstone Shopping Centre in Melbourne, Australia.

Customer Service vs. Hospitality and Why You Need Both 

Customer Service vs. Hospitality and Why You Need Both 

Over the last few years, the food and beverage industry has changed the way it perceives customer service. As consumers become more digitally driven and want more, faster from their real time experiences, operators are seeing that people are seeking quality, value and speed all served up with a side of hospitality, the differentiating factor that separates the good operators from the average ones. But what is the difference between customer service and hospitality and why is it so important to have both?