We are seeing a development of food strategies that optimise the food experience for the people using public or private spaces whether it be customers of an art centre, students of a university or employees at an institution. Our focus on these projects is the activation, connection and engagement of the food in these spaces to enhance the overall cultural and learning experience of the user as well as improve business performance.
Analysing your target customer is step one to providing a curated and strategic food and beverage masterplan. The Future Food model to masterplanning is customer-centric meaning our team work to understand and intricately assess just who uses the space in order to create a set of food and beverage concepts that satisfy everyone’s wants and needs.
We’ve put together a quick guide to show you the different types of concepts, who uses them and how this looks in reality with examples given from one of our recent retail projects at Chadstone Shopping Centre in Melbourne, Australia.