Food Halls are not just food courts in different guise. They are new food destinations that are exciting consumers around the world by putting food, design and experience first. These new dining meccas are all about hospitality - built on a strategy of the structure of traditional food courts and the success of Eataly and the great food markets of the world. All of this is informed by understanding the importance of modern biophilic design principles which are aimed at enhancing the well-being of users through “green-place” features.
Last week, I wrote about authenticity – how customers are looking for an authentic and positive food and beverage experience. This leads to the simple conclusion about the Business of Food: Retailers can only maximise sales and generate profit if the product is great. Sales are driven by satisfaction.
“Real insights lie beyond surface impressions”
Francis Loughran, Managing Director. Future Food
Food and hospitality has evolved into much more than just eating, it has become part of our customers’ lives and the communities in which we serve it
This is an exciting time to be part of the Food and Hospitality industry. Increased focus on eating and drinking from the media, customers and landlords means that innovation, competition and choice have never been higher.
In thinking about where we have been over the last 12 months and where we feel that the next year will take us, Future Food has distilled our observations into a few broad categories.