The Dubai Mall
The Dubai Mall, a $1.3 billion retail development is an integral component of Downtown Burj Dubai, a 500 acre mixed use development anchored by the iconic Burj Dubai – the world’s tallest building. The Dubai Mall has the largest food precinct in the world with 160 F&B outlets spread over a GLA of 344,000 sqm. Future Food were assigned all seven Stages of F&B masterplanning including the development and segregation of the food court, café court, restaurant precinct, impulse F&B and waterfront dining. The goal was to develop and enhance new-to-market cafe and restaurant concepts (in conjunction with the QSR majors) while ensuring that the day part trade model was adhered to, and, aesthetically the F&B operators (and individual precincts) were unique and ahead of trends.