1. Food & Hospitality MASTERPLANNING


"Masterplanning is the strategic planning process that helps you create hospitality spaces and destinations that draw customers and encourage them to stay longer, spend more and return"

The Five Strategic Steps in Masterplanning your F&B Precinct

The five strategic steps in masterplanning your F&B precinct

Food is no longer a service to busy shoppers, it’s now a sophisticated and highly calculated blend of casual, smart casual and casual fine eating and drinking options aimed at maximising sales, rental yields, asset value and a strong point of difference for your project. Food has now developed to being one of the single most important factors capable of creating a unique-point-of-difference for your development. The skills of the food consultant focus on the business of food and the ability to deliver a customer-centric food and beverage strategy.  Future Food’s aim is to maximise the return to the clients and their stakeholders.

The Future Food Positioning Pyramid © 2017


1.1 Scheme Assessment

Review the project’s proposed scheme and architectural plans for your food and beverage precinct.

 

1.2 Trade Area Review and Gap Analysis

Discover where your project’s strengths, weaknesses and food and beverage opportunities lie.

1.3 Forecasting of Sustainable Volumes and Market Potential

Maximise your GLA and boost your revenue potential through the business of food.

 
 

1.4 F&B Vision, Positioning Statement and Mix

Develop your vision and positioning statement to create a powerful F&B mix.

1.5 Spatial Planning
and Massing

Define your food and beverage precinct and improve its function through design.