Our job as food consultants has completed transformed from what it was 30 years ago. We are no longer masterplanning traditional food precincts marked with a ‘food court’ sign but working on creating places out of spaces including high street shopping strips, purpose-built laneways, urban markets, cafe courts and business hubs servicing hundreds of workers. One area we are seeing major developments in, an area of our work that definitely did not exist 30 years ago, is mixed-used developments - the modern solution to living, working and playing in the one place.
How good menu design can persuade your customers to buy more
As a consumer, whether we like it or not, psychology has been used to determine the way we create and angle marketing and as we focus more on the customer, understanding the psychology of these people is a key part of business success. As an operator, there are many ways we can use this to our advantage to maximise sales opportunities and profit margins and increase customer satisfaction as well as return visitation.
From haute-cuisine restaurants to all-day cafés, brasserie, food stores, bistros, salon du the, markets and eccentric wine bars, Paris has a huge variety of places to eat, drink, dine and enjoy culinary journeys. When it comes to eating and dining, the following will help with the daily decision making of where to eat and what do the following “culinary-styles” mean.
Turning a space into a place is about providing an area of social congregation. Food and beverage planning is imperative to this however, the design that contributes its textures and layers to the space needs to be equally as inspiring and aspirational to ensure that customers want to stay in the space and return time and time again.
Over the last few years, the food and beverage industry has changed the way it perceives customer service. As consumers become more digitally driven and want more, faster from their real time experiences, operators are seeing that people are seeking quality, value and speed all served up with a side of hospitality, the differentiating factor that separates the good operators from the average ones. But what is the difference between customer service and hospitality and why is it so important to have both?