Keeping Up with The Gen Z'ers

Keeping Up with The Gen Z'ers

We first introduced you to the Gen Z generation last year where we discussed what the food landscape is predicted to look like to appeal to this uprising age group (8 Things You Need to Know About Generation Z). Time has passed and the industry is even more focussed on this group who are fast becoming key customers, particularly when it comes to food. As they continue to grow up and begin making independent purchasing decisions; media attention, market research and advertising campaigns are analysing a generation to understand exactly what it is they want and need.

A New Type of Food Concept: The Food Collective

A New Type of Food Concept: The Food Collective

Saying that a food collective concept is a ‘new’ one might be technically incorrect but in the last year or so, their popularity has spiked. A food collective is a concept that contains more than one type of food option in the one outlet. You could consider it as a small-scale fresh food market or food hall where you can get a curated selection of food items like fresh made paninis, hand-tossed salads, daily desserts and local bakery goods all in one confined space. 

Future Food's 5 Must Try Plant-Based Eateries

Future Food's 5 Must Try Plant-Based Eateries

Whether it’s for climate change reasons, personal preference or for wellbeing, more people are swaying towards eating a mainly or completely plant-based diet to the point where big businesses including McDonald’s and Pret-a-Manger are updating their menus to accommodate the group of people seeking these foods. But this way of life started long before these big companies found it thanks to a group of forward-thinking, health focussed and quality driven chefs and entrepreneurs. We’ve picked five interesting and innovative food outlets that have been plugging the plant-based life long before the ‘trend’ rolled around. 

It’s About Data, Not Demographics: How food operators can take the personalised approach to understanding their customer

It’s About Data, Not Demographics: How food operators can take the personalised approach to understanding their customer

Technology has transformed drastically since Future Food first set out on a mission to create customer-centric food precincts. Back then, we had access to large chunks of information explaining demographic groups such age, sex and ethnicity that would assist us in creating hospitality spaces designed for our project’s identified users. Demographics were the starting point however, nowadays as people become more connected and groups become less defined, demographics may not be the most useful tool to go off anymore. 

5 Factors for Successful Evening Trade in Retail Centres

5 Factors for Successful Evening Trade in Retail Centres

Strategic masterplanning is a central component of a city’s or shopping centre’s night time economy. With successful application and maintenance of a evening-inclusive masterplan within centres, developments or other mixed-use sites, there is major potential to maximise sales and subsequently, optimise rental rates.So, what are the key elements that are required to developing the experience and food and hospitality offer to create successful night time trade?